FOOH That Pops: Bold Ideas in the Real World
Background
For the launch of the new Knoppers Goodies, we created a playful Fake Out-of-Home (FOOH) CGI concept that made the product appear to float across Berlin. The Goodies bag, lifted by colorful balloons, was hyperrealistically integrated into iconic locations such as Potsdamer Platz and Alexanderplatz. The result was a striking visual perfectly aligned with the brand’s light and snackable identity. Supported by high-reach influencers, the activation generated maximum awareness for the launch.
Implementation
Four influencers showcased the CGI moment from their unique point of view, creating four distinct wow effects within the campaign. The precisely placed CGI animation was matched to real city environments, resulting in a highly believable fake OOH effect. Social-first storytelling ensured native content that sparked strong organic engagement. The mix of CGI expertise and strategic influencer selection made the activation especially impactful.
