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FOSSIL SUMMER 2021
Matching to Fossil’s summer collection “Shades of Blue”, the Fossil team was looking for the perfect TikTok activation. The goal: exciting and innovative content that engages the TikTok community with stunning transitions while showcasing Fossil’s new color palette and accessories.
HSV TRIKOT REVEAL
Empty stadiums, rising covid-cases and a never-ending break from team sports and major events brought a sense of distance to the rows of many soccer clubs. It was during this time that the revealing of HSV’s new jerseys was supposed to become a special highlight. With the help of an exclusive AR jersey drop, we’ve brought the new HSV Jersey, with its stadium feel, right into the living rooms of the loyal HSV fanbase.
ROB’s Angry Apple
Paprika. Sour cream. Salt. Germans’ favorite chips are anything but bold. Yet tastes are different, which is why we should celebrate this diversity on the potato chips shelves as well! Following this credo, CrispyRob created ROB’s “Angry Apple” and revolutionized the German chips game with a sweet and sour apple flavor. The only question that remained was: How can we visually convey the most innovative taste in the history of potato chips in a digital campaign for Kaufland?
KÖNIG VON KAUFLAND
At the start of every year, retailers are always competing with media-heavy price campaigns. The pandemic has further intensified the battle for attention in 2021. Our task was to get innovative and creative – and to realize the opportunities offered by new digital technologies in a targeted way, in a cross-media price campaign for Kaufland.
ADIDAS OLYMPIA WEAR
The 2021 Olympics – THE sports event of the year – that brought together the world’s top athletes in Tokyo. However, many sports fans couldn’t be on site this year, due to the pandemic. Therefore, we wanted to make the press event for the official release of the adidas Olympic Wear interactive – and share it as a digital experience with fans worldwide.
BRESSO 100% PFLANZLICH
BRESSO is the first German major player to launch a vegan alternative in the cream cheese industry. They plan to directly conquer a completely new world – the TikTok universe. To ensure that the cheese manufacturer can navigate safely through this unknown terrain, it naturally needs the right guides. It’s a good thing that with our 24/7 digital natives and a latent tendency towards TikTok trend obsession, we have just the right professionals in our team.
Games open up a world in which we freely unleash our creativity, develop new approaches to solutions, and expand our own limits in a playful way. In the global brand campaign “PLAY HAS NO LIMITS”, PlayStation wanted to precisely highlight this transformative character and underline it with an impressive and innovative stunt.