When the Bottle Pours Itself: Schweppes White Peach Comes Alive on Berlin Streets
Background
To create a refreshing XXL moment for Schweppes White Peach, we developed a CGI activation that seamlessly blends digital magic with a real Berlin city scene. The idea stages an oversized White Peach bottle on a building façade, interacting directly with a passing Ape carrying an oversized glass. This playful setup brings the brand’s sparkling character to life in an unexpected urban moment. The result is a visually striking experience that surprises pedestrians and energizes the product message: “Let’s live Peachy.”
Implementation
The CGI film opens with a massive White Peach bottle emerging from a clean, white billboard, accompanied by the campaign claim. As the camera zooms out, an Ape drives into frame with a giant glass mounted on its back. The vehicle parks precisely beneath the billboard, triggering the bottle to tilt forward, pop open, and pour the drink into the glass in a smooth, dynamic motion. By synchronizing realistic animation with a real city backdrop, we created a seamless illusion that feels both fun and immersive.
