From Hack to Hit: Driving Awareness for Domino’s Kombi Deal

To drive awareness for Domino’s new Kombi Deal, we created a TikTok-first activation that feels authentic, relatable and perfectly in tune with the platform’s fast-moving, snackable content style. The concept centers on a simple game-changing hack: any pizza or pasta can be paired with a side or dessert, creating a fully customizable Kombi-Deal. By presenting this tip through a relatable Domino’s crew member, POV filming and an eye-catching AI-generated voiceover, we highlighted how effortlessly customers can save and personalize their orders. The content was designed to resonate with TikTok’s audience, using a strong hook and a clear call-to-action that encourages viewers to create their own combo menus.

The activation was executed entirely in TikTok’s native style, using authentic, handheld POV footage that immerses the viewer in the store experience. The Domino’s team member carefully packs a pizza into a delivery box, adds a side dish, and completes the order in a single, seamless flow – showcasing the simplicity, speed, and flexibility of the Kombi Deal. The AI voiceover adds a modern, tech-forward twist, capturing attention while reinforcing the key message. Every element, from the casual filming approach to the structured step-by-step demonstration, was crafted to drive engagement, social sharing, and ultimately, conversions through the link in the video. This approach turned a practical savings hack into a dynamic, highly shareable moment, fully optimized for TikTok.