DIVE INTO THE BLUE SUMMER WORLD OF FOSSIL
BACKGROUND
Matching to Fossil’s summer collection “Shades of Blue”, the Fossil team was looking for the perfect TikTok activation. The goal: exciting and innovative content that engages the TikTok community with stunning transitions while showcasing Fossil’s new color palette and accessories.
IMPLEMENTATION
Based on the concept “Ciao Winter – Hallo Sommer!” we produced two unique TikTok content ads – and with Theo Carow and Nadine Wimmer we found the perfect TikTok faces with a strong reach and the spirit of summer. The look and feel of the Californian coast and the modern vintage style of Fossil served as inspiration.
In the first spot, Nadine falls from her bedroom directly into a dreamy vacation location with a deep blue pool with exciting and fast transitions. Theo, on the other hand, opens his curtains in front of his rainy window – and the view of a summery tropical beach opens up. The highlight: The two content pieces are looped to create the perfect effect, inviting you to rewatch them non-stop.
With detail shots of the Fossil accessories, we were able to present the “Shades of Blue” collection in a stylish and summery way. The extensively produced spots were played out as video ads on TikTok and reached more than 3.5 million views.
PLATFORM
