Introducing the Perfect Match: Domino’s Nduja Salami with Honey Across Pizza, Pasta & Bread

To introduce Domino’s new Nduja & Honey range, we developed a YouTube-first clip that puts taste at the center of the story. The concept is built around contrast: subtle sweetness meets a hint of spice, creating an unexpected flavor combination across pizza, pasta, and pizza bread. By using blind taste reactions, the campaign sparks curiosity and invites viewers to experience the product without preconceptions. The split-screen setup reinforces the idea of variety within the range while highlighting the shared flavor profile. Designed for YouTube, the film combines entertainment, product focus, and appetite appeal to position Domino’s Nduja & Honey creations as bold, surprising, and unmistakably not ordinary.

The spot was produced in cinematic 16:9 format to ensure a premium YouTube pre-roll experience. A split-screen opening introduces two blindfolded participants tasting different Nduja & Honey dishes at the same time, creating immediate intrigue and tension. Their authentic reactions – captured in close-up – bring the flavor story to life, translating taste into emotion. As the blindfolds come off, the full product range is revealed, reinforcing the versatility of the new creations across multiple formats. High-quality beauty shots highlight texture, color, and freshness, while the voiceover ties the experience together with a clear brand message. By combining genuine taste reactions with strong visual storytelling, the campaign delivers a memorable product launch that emphasizes flavor contrast, product range, and Domino’s distinctive brand attitude.