Public Video Giant
The temperatures outside are rising again and finally the sun is shining. Suddenly the world is more colorful and vibrant again and the mood-barometer is sky rocketing. The only thing missing? An ice cold refreshing and organic lemonade that makes our mouths water just by looking at it! It’s this feeling of instant refreshment that we are capturing for our new DOOH campaign for Red Bull Organics, playing at unique public video giant on the Stachus in Munich.
Using smart 3D-modeling we create an optical illusion: As if looking through a pane of glass, the viewer seems to be whitnessing a microcosms of refreshment inside of the station pillar. Light in bright, vibrant colors represents the respective flavor of the three varieties Easy Lemon, Simply Cola and Black Orange. In a fruity-fresh and dynamic rotation accompanied by shiny ice cubes.