BACKGROUND

The temperatures outside are rising again and finally the sun is shining. Suddenly the world is more colorful and vibrant again and the mood-barometer is sky rocketing. The only thing missing? An ice cold refreshing and organic lemonade that makes our mouths water just by looking at it!​

It’s this feeling of instant refreshment that we are capturing for our new DOOH campaign for Red Bull Organics, playing at public video stations all across the country.​

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REALIZATION​

Using smart 3D-modeling we create an optical illusion: As if looking through a pane of glass, the viewer seems to be whitnessing a microcosms of refreshment inside of the station pillar. ​

Light in bright, vibrant colors represents the respective flavor of the three varieties Easy Lemon, Simply Cola and Black Orange. In a fruity-fresh and dynamic rotation accompanied by shiny ice cubes, all 3 flavors are shown repeatingly in alternation.