Spotify Wrapped is probably one of the most popular campaigns of the year!
At the end of the year, all Spotify users receive personal statistics on songs and their listening behavior.
Last year, however, we took it up a notch…
In addition to gaudy OOH posters, we partnered with Spotify for an immersive AR activation.
Users could bring the triple A Artists “Nina Chuba” and “t-low” to life with the help of AR.
From 3D scanning to motion capturing, you can see how we got the project off the ground in our aftermovie.