BACKGROUND

Spotify Wrapped is probably one of the most popular campaigns of the year!​

At the end of the year, all Spotify users receive personal statistics on songs and their listening behavior. ​

Last year, however, we took it up a notch…​

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REALIZATION​

In addition to gaudy OOH posters, we partnered with Spotify for an immersive AR activation. ​

Users could bring the triple A Artists “Nina Chuba” and “t-low” to life with the help of AR.​

From 3D scanning to motion capturing, you can see how we got the project off the ground in our aftermovie.​