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Spotify
Spätify
L’Oréal
La Roche Posay – Anthelios
Red Bull Organics
Easy Lemon
Spotify
Spotify Wrapped
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Spotify
Spätify
BACKGROUND
Just as well as for its lively and vibrant music scene, Berlin is also known for its Späti and Kiez culture. Open until late at night, Spätis act as meeting places and cultural centers.
REALIZATION
With a hyperlocal Gen Z campaign, Spotify strenghtened the connection between music and culture in Berlin’s Spätis. With catchy headlines and artists like German Singer Nina Chuba, the streaming service celebrates its place in Berlin’s neighborhood scene in digital out of home visuals and social spots.
Just as well as for its lively and vibrant music scene, Berlin is also known for its Späti and Kiez culture. Open until late at night, Spätis act as meeting places and cultural centers.
REALIZATION
With a hyperlocal Gen Z campaign, Spotify strenghtened the connection between music and culture in Berlin’s Spätis. With catchy headlines and artists like German Singer Nina Chuba, the streaming service celebrates its place in Berlin’s neighborhood scene in digital out of home visuals and social spots.
L’Oréal
La Roche Posay – Anthelios
BACKGROUND
La Roche Posay combines science and innovation in skin care and rightfully takes it’s place as the no 1 brand worldwide to be recommended by dermatologists.
This unique context and combination expresses itself through a visual language that aims for clarity and purity. The sensation of clean and refreshed skin is the essence of the brand that we aimed to visually reflect on in our DOOH campaign.Through a campaign extension, new assets for DOOH are to be created within a very short time.
REALIZATION Inspired by free-flowing thermal waters and smooth serums, we create soft, fluid movements and glossy textures that stand out against a cool, pale blue background. At the same time, both the products and the logo are strongly in focus at all times, so that even in a brief moment of passing by, the message can be grasped by viewers at any time. Within only two weeks we succeeded in creating a 3D-DOOH asset around the Life-Changer-products of La Roche Posay and brought real eye-catcher to the streets, which will remain in the passer-by’s memory and contribute significantly to the brand awareness.
REALIZATION Inspired by free-flowing thermal waters and smooth serums, we create soft, fluid movements and glossy textures that stand out against a cool, pale blue background. At the same time, both the products and the logo are strongly in focus at all times, so that even in a brief moment of passing by, the message can be grasped by viewers at any time. Within only two weeks we succeeded in creating a 3D-DOOH asset around the Life-Changer-products of La Roche Posay and brought real eye-catcher to the streets, which will remain in the passer-by’s memory and contribute significantly to the brand awareness.
Red Bull Organics
Easy Lemon
BACKGROUND
The temperatures outside are rising again and finally the sun is shining. Suddenly the world is more colorful and vibrant again and the mood-barometer is sky rocketing. The only thing missing? An ice cold refreshing and organic lemonade that makes our mouths water just by looking at it! It’s this feeling of instant refreshment that we are capturing for our new DOOH campaign for Red Bull Organics, playing at public video stations all across the country.
REALIZATION Using smart 3D-modeling we create an optical illusion: As if looking through a pane of glass, the viewer seems to be whitnessing a microcosms of refreshment inside of the station pillar. Light in bright, vibrant colors represents the respective flavor of the three varieties Easy Lemon, Simply Cola and Black Orange. In a fruity-fresh and dynamic rotation accompanied by shiny ice cubes, all 3 flavors are shown repeatingly in alternation.
The temperatures outside are rising again and finally the sun is shining. Suddenly the world is more colorful and vibrant again and the mood-barometer is sky rocketing. The only thing missing? An ice cold refreshing and organic lemonade that makes our mouths water just by looking at it! It’s this feeling of instant refreshment that we are capturing for our new DOOH campaign for Red Bull Organics, playing at public video stations all across the country.
REALIZATION Using smart 3D-modeling we create an optical illusion: As if looking through a pane of glass, the viewer seems to be whitnessing a microcosms of refreshment inside of the station pillar. Light in bright, vibrant colors represents the respective flavor of the three varieties Easy Lemon, Simply Cola and Black Orange. In a fruity-fresh and dynamic rotation accompanied by shiny ice cubes, all 3 flavors are shown repeatingly in alternation.
Spotify
Spotify Wrapped
BACKGROUND
Spotify Wrapped is probably one of the most popular campaigns of the year! At the end of the year, all Spotify users receive personal statistics on songs and their listening behavior. Last year, however, we took it up a notch…
REALIZATION
In addition to gaudy OOH posters, we partnered with Spotify for an immersive AR activation. Users could bring the triple A Artists “Nina Chuba” and “t-low” to life with the help of AR. From 3D scanning to motion capturing, you can see how we got the project off the ground in our aftermovie.
Spotify Wrapped is probably one of the most popular campaigns of the year! At the end of the year, all Spotify users receive personal statistics on songs and their listening behavior. Last year, however, we took it up a notch…
REALIZATION
In addition to gaudy OOH posters, we partnered with Spotify for an immersive AR activation. Users could bring the triple A Artists “Nina Chuba” and “t-low” to life with the help of AR. From 3D scanning to motion capturing, you can see how we got the project off the ground in our aftermovie.